A strong brand identity builds trust and recognition. Follow this checklist to create a professional, cohesive brand.
1. Define Your Brand Strategy
Identify your brand’s core values (e.g., sustainability, innovation, affordability).
Define your target audience (demographics, psychographics, pain points).
Craft a unique value proposition (UVP) – What makes you different?
Write a brand mission statement (1–2 sentences summarizing your purpose). 2. Choose Your Brand Name
Memorable & easy to spell
Available as a domain (check Namecheap or GoDaddy )
Not trademarked (search USPTO )
Check social media handles for consistency (e.g., Instagram, Facebook). 3. Logo Design
Wordmark (e.g., Coca-Cola)
Symbol/icon (e.g., Apple)
Combination mark (e.g., Burger King)
Works in color & black/white
Scalable (looks good on business cards & billboards)
Includes transparent (.PNG) and vector (.EPS/.SVG) files 4. Brand Colors & Typography
Primary (1–2 colors) + secondary/accent colors (2–3).
Consider color psychology (e.g., blue = trust, green = growth).
Select fonts (limit to 2–3 max):
Heading font(bold, attention-grabbing)
Body font(readable for paragraphs)
Optional: Accent font(for quotes or highlights) 5. Brand Voice & Messaging
Define tone: Professional, friendly, humorous, etc. (e.g., Mailchimp = approachable).
Tagline/slogan (e.g., Nike’s “Just Do It”)
Elevator pitch (30-second business summary) 6. Brand Assets & Guidelines
Create a brand style guide(for consistency) covering:
Logo usage (spacing, minimum size, don’ts)
Color codes (HEX, RGB, CMYK)
Image style (e.g., candid vs. polished)
Design supporting assets: 7. Trademark Protection (Optional but Recommended)
Register your logo/name with the USPTO if scaling nationally. 8. Launch & Implement
Roll out branding across all touchpoints:
Social media profiles (update banners, bios)
Packaging (if applicable)
Physical signage (storefront, uniforms) Bonus Tips
Test your logo: Ask for feedback from potential customers.
Stay consistent: Use templates to maintain brand cohesion.
Refresh as needed: Re-evaluate branding every 2–3 years.
