The Art of Business Growth: Expert Funding Solutions for Your Business

Do you need assistance getting financing for your business? Contact us for help! We can assist from advising which lenders to submit to all the way through to developing & submitting a complete business loan package and anything in between. Contact us now for a free evaluation.

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Online Presence & Cybersecurity Management Checklist

Website Essentials

  • Domain & Hosting:
  • Register a professional domain (e.g., `yourbusiness.com`).
  • Choose a reliable hosting provider (e.g., SiteGround, Bluehost).
  • Website Security:
  • Install SSL certificate (`https://`).
  • Enable regular backups (automated via plugins or hosting).
  • Use strong passwords + 2FA for admin access.
  • Mobile Optimization:
  • Ensure responsive design (test on phones/tablets).
  • Improve page speed (use Google PageSpeed Insights).

Social Media Setup

  • Claim Profiles:
  • Secure handles on key platforms (Facebook, Instagram, LinkedIn, X).
  • Use consistent branding (logo, bio, colors).
  • Privacy & Security:
  • Enable 2FA on all accounts.
  • Limit admin access (assign roles carefully).

Cybersecurity Basics

  • Protect Devices:
  • Install antivirus/anti-malware (e.g., Bitdefender, Malwarebytes).
  • Keep OS/software updated.
  • Secure Communications:
  • Use encrypted tools (e.g., Signal, ProtonMail) for sensitive data.
  • Avoid public Wi-Fi for business tasks (use VPN if necessary).

Online Listings & Reputation

  • Google My Business:
  • Claim/verify your listing (update hours, address, photos).
  • Encourage customer reviews (respond professionally).
  • Directory Cleanup:
  • Sync NAP (Name, Address, Phone) across Yelp, Bing, industry directories.
  • Remove duplicate or outdated listings.

Content & SEO

  • SEO Basics:
  • Optimize website metadata (titles, descriptions).
  • Use keywords naturally in content (tools: Ubersuggest, Google Keyword Planner).
  • Regular Updates:
  • Publish fresh blog posts/news (1–2x/month).
  • Share content on social media consistently.

E-Commerce Security (If applicable)

  • Payment Security:
  • Use PCI-compliant processors (e.g., Stripe, PayPal).
  • Display trust badges (SSL, refund policies).
  • Fraud Prevention:
  • Monitor for suspicious transactions.
  • Set up alerts for high-risk orders.

Monitoring & Maintenance

  • Track Performance:
  • Google Analytics/Search Console for traffic insights.
  • Social media analytics (engagement, peak times).
  • Monthly Audits:
  • Test website links/forms.
  • Review user access (revoke unused permissions).

Bonus Tips

  • Automate security: Use tools like Wordfence (WordPress) or Cloudflare for DDoS protection.
  • Train your team: Educate employees on phishing scams and password hygiene.
  • Stay compliant: Follow GDPR/CCPA rules if collecting customer data.
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