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Social Media Marketing Checklist for Small Businesses

1. Strategy & Goals

  • Define objectives: Brand awareness, sales, leads, or customer loyalty?
  • Identify target audience: Age, interests, and preferred platforms.
  • Research competitors: Note their successful tactics and gaps.
  • Pick key platforms: Focus on 1–3 (e.g., Instagram for visuals, LinkedIn for B2B).

2. Profile Optimization

  • Consistent branding:
  • Business name, logo, and bio reflect your brand.
  • Link to website/store in bios (use Linktree if needed).
  • Keyword-rich bios: Include what you do + a call-to-action (e.g., “Shop now”).
  • Contact info: Email, phone, or address (if local).

3. Content Plan

  • Content pillars: 3–5 themes (e.g., product tips, testimonials, behind-the-scenes).
  • Posting schedule: Use a calendar (e.g., 3x/week on Instagram, daily on Twitter).
  • Mix content types:
  • Photos/videos (Reels, Stories)
  • User-generated content (customer posts)
  • Polls, quizzes, or AMAs (Ask Me Anything)

4. Engagement & Growth

  • Respond to comments/DMs within 24 hours.
  • Follow industry hashtags and engage with relevant posts.
  • Collaborate: Partner with micro-influencers or local businesses.
  • Run contests/giveaways to boost followers (e.g., “Tag 3 friends to win”).

5. Paid Advertising (Optional)

  • Start small: Boost high-performing posts or run targeted ads ($5–$10/day).
  • Audience targeting: Use demographics, interests, and retargeting.
  • Track ROI: Measure clicks, conversions, and cost per lead.

6. Analytics & Optimization

  • Review insights monthly: Track reach, engagement, and top posts.
  • Adjust strategy: Double down on what works; drop underperforming content.
  • Test new features: Try Instagram Shopping, Facebook Live, or LinkedIn Articles.

7. Tools to Save Time

  • Scheduling: Buffer, Hootsuite, or Meta Business Suite.
  • Design: Canva (for templates) or CapCut (for video editing).
  • Hashtag research: Hashtagify or native platform suggestions.

Bonus Tips

  • Repurpose content: Turn blogs into carousels or podcasts into clips.
  • Go live: Build trust with real-time Q&As or product demos.
  • Stay updated: Follow platform algorithm changes (e.g., prioritize video in 2024).
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